The Wow! Signal — Reach & Momentum

MUSE · THE WOW! SIGNAL 2026

What we are spending — and how fast it is going

What it has driven on the store & ticket pages we can track

Weekly spend, the ramp

WEEKLY INVESTED (USD) · NOW ~$559K / WEEK

The story, in plain terms

AI analysis · run live by Claude, Anthropic Opus 4.8

We are spending ~$559K a week, nearly all of it on tour-traffic campaigns. The purchase-optimized engine that drove 1,196 preorders at $110 each is currently paused — that is the single biggest call to make.

The money goes three places: NA tour markets ($217K/wk), tour-wide prospecting ($146K/wk), and streams ($105K/wk). The new UK on-sale push ($63K/wk) is the most efficient thing running.

On creative: NSS Premium and UK London On-Sale are the standouts — best cost-per-result in the account. Chicago is the strongest NA market; Indianapolis and Cincinnati are burning budget with almost no purchase signal. LA Pop-Up spent $28K with zero sales.

Read the CPA carefully: the tour campaigns run a traffic / landing-page objective, so the actual ticket sale completes on Ticketmaster / AXS, outside Meta’s walls. These purchase counts are a multi-touch signal, not headline ROAS. The EU preorder store is the only truly purchase-optimized line.

Where the money goes — by campaign

LAST 7 DAYS · 22–28 JUN · ● LIVE / PAUSED

Campaign	Goal	7-day spend	Share	Purchases	Cost / purch

Where it is landing — spend by tour market

LAST 7 DAYS · TOUR AD SETS BY MARKET · TICKET SALES CLOSE ON TICKETMASTER / AXS — NOT TRACKABLE IN META

Market	Show	7-day spend	Share

Which creatives work

LAST 7 DAYS · BY AD · RANKED BY COST / PURCHASE · ASSET CONTENT NOT SURFACED BY API

Ad	Campaign	Spend	CTR	Purchases	Cost / purch